About the Technical Editor

John M. Coe is President and Founder of The Sales & Marketing Institute, a B2B consulting, training, and publishing firm specializing in the integration of direct and database marketing with field sales to produce greater sales and marketing productivity. John started at BF Goodrich Chemical as a Product Manager, and then joined the Quaker Oats Chemical Division as a Technical Sales Representative and rose to National Sales Manager in five years. Later, while at West Agro Chemical, he served as Director of Sales & Marketing and eventually was Vice President of Marketing at Samuel Bingham.

John is very well known in the B2B database and direct marketing world and has given more than 400 seminars and presentations at industry conferences all over the world, has been a lead seminar provider for the Direct Marketing Association, plus he writes numerous articles and white papers. His new book from McGraw-Hill titled The Fundamentals of B2B Sales and Marketing is now in bookstores.