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Introduction > Who This Book Is For

Who This Book Is For

This book is written for B2B marketers. I assume you have some knowledge of B2B marketing, and that you’ve probably been doing it for a while. That means you should be comfortable with terms such as lead generation, and conversion, and the like.

I do not, however, assume that you have much, if any, experience with digital marketing, or what some call online or web marketing. I don’t assume you know search engine marketing from email marketing from social media marketing—although if you do, that’s all the better.


  

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