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Introduction > Conventions Used in This Book
Conventions Used in This Book
I hope that this book, is easy enough to figure out on its own without requiring its own instruction manual. As you read through the pages, however, it helps to know precisely how I’ve presented specific types of information.
As you read through this book you’ll note several special elements, presented in what we in the publishing business call margin notes. These notes present additional information and advice beyond what you find in the regular text.
This is a note that presents some interesting and useful information, even if it isn’t wholly relevant to the discussion in the main text.
In addition to the main text and these little margin notes, I include in each chapter at least one sidebar observation. These sections aren’t necessarily factual, as the rest of the text is supposed to be; they’re more opinion, looking at B2B marketing from my personal viewpoint. Take ‘em or leave ‘em—that’s up to you.