14. B2B Social Media Marketing

The biggest buzz in digital marketing today is social media marketing—marketing on Facebook, LinkedIn, Google+, Twitter, and other social networks. How important is social media to your B2B marketing strategy? What’s the best way for your company to use these social media?

Social media marketing is a new thing for many B2B marketers. Read on to learn how to best incorporate social media marketing into your company’s digital marketing plans.