22. The Content Workflow

“Get this part right, and you’ll be ready to run a newsroom.”

Having developed personas, analyzed content needs, developed a content strategy, and appointed someone in a managing editor/editorial lead capacity, the next step in content marketing is to establish a content workflow. This is the point at which content marketing gets tactical. It’s the nuts-and-bolts process: content calendars, creation, approvals, style guides, templates, and tools.