Who Wants to Add 10-20% to Their Bottom Line in the Next 3 Months...for Less Than $20 a Month?

As you start using email marketing as an integral part of your business strategy, be aware that you’re walking into a minefield of deeply ingrained user habits and even some level of hostility and distrust toward the very medium itself, due to the prevalence of spam. (Spam is defined loosely as unwanted email. The legal definition is more specific, so make sure to read our guidelines later on how to comply with the CAN-SPAM Act in the United States.)

The good news, however, is that marketing with email works. Plus, email can be incredibly powerful and cost-effective, and it needn’t take much infrastructure and staff to set up and maintain.