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About the Author

About the Author

Brent Dykes has been focused on enterprise-level web analytics for more than seven years. He was one of the first business consultants hired by Omniture in 2004 and has worked with such industry leaders as Microsoft, Sony, EA, HP, Dell, Comcast, Nike, Allstate, Cisco, Redbox, Samsung, Nintendo, and USA Today. In his time within the Omniture Business Unit at Adobe, he has led industry-specific consulting teams for multiple products (Adobe SiteCatalyst, Test&Target, Insight) and now leads a team focused on strategic areas such as predictive analytics and web governance.

Brent has been involved in online marketing for more than ten years, including positions at Blast Radius (WPP), Lands’ End, and Microsoft. Brent has a BBA (Marketing) degree from Simon Fraser University, and graduated from Brigham Young University’s MBA program, where he was a Hawes Scholar. Brent is an active blogger for Adobe on web analytics and has delivered presentations at web analytics and online marketing conferences around the world. Besides his passion for web analytics, he also runs a popular Microsoft PowerPoint tips and tricks blog at www.powerpointninja.com.

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