Learn by Example

Far too many companies are still struggling to build momentum with their web analytics programs, so the remainder of the chapter provides practical analysis examples (good) rather than aspirational ones (better, best). Once you master the practical techniques in these examples, you’ll be within striking distance of entering the “better” realm of Actionland and then progressing to “best.”

“In the fields of observation chance favors only the prepared mind.”

—Louis Pasteur