HEROIC Approach: Turning Over Rocks Strategically

With the scientific method in mind, you’re now ready to discover the treasure buried within your online data. Like a good investigator, you’ll want to leave no stone unturned, but looking at your web analytics reports, you may feel as though you’re staring at the rock-strewn surface of Mars. Investigating every option to find the hidden nuggets of business insight will be a time-consuming, painful exercise. Instead you need to approach the analysis process in an efficient and systematic manner. If you don’t have a plan for your analysis approach, you may end prematurely, become paralyzed, or get lost—in each case coming up empty-handed. You need the six essential steps of the HEROIC analysis approach to turn over rocks strategically:

• Have a hit list.
  
  
• Evaluate data and its context.
  
  
• Recognize opportunities.
  
  
• Obtain deeper insights.
  
  
• Inspect monetary value.
  
  
• Choose the best options.