Have a Hit List

During the Prioritize phase, you already defined your analysis mission with some general boundaries by prioritizing your analysis focus around a key optimization opportunity or set of opportunities (see Chapter 4, “Prioritize for Impact”). Because of this, you have a general sense for which rocks to target and which ones to ignore. For example, if you’ve decided to optimize your website’s internal search, you’re not going to worry about bounce rates for landing pages or browser conversion rates.

“When you’re curious, you find lots of interesting things to do.”

—Walt Disney