Obtain Deeper Insights

Like Sherlock Holmes you combed through the crime scene looking for clues as to what happened to your online marketing campaigns and why they suddenly imploded. During your investigation, you discovered some interesting and unusual details that lead you to believe you know who the guilty party is; however, you still need to confirm your suspicions. Now your curiosity, intellect, and creativity shift into full gear as you commence your deep-dive hunt for the missing evidence. Whereas before you were taking an inductive approach in the exploratory phase, you’re now going to follow an abductive approach as you seek to connect the identified effects back to probable causes. Through a process of elimination, your deep-dive analysis will drill into what lies below the surface of each opportunity and determine if you’ve truly found a meaningful insight.

“He who would search for pearls must dive below.”

—John Dryden