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| 1. | www.prosci.com/tutorial-resistance.htm |
| 2. | Sadler-Smith, Eugene and Shefy, Erella. “The Intuitive Executive: Understanding and Applying ‘Gut Feel’ in Decision-Making,” Academy of Management Executive 18, no. 4 (2004): 76–91 |
| 3. | http://fora.tv/2009/07/04/Antonio_Damasio_This_Time_With_Feeling |
| 4. | www.npr.org/templates/transcript/transcript.php?storyId=106974476 |
| 5. | http://en.wikipedia.org/wiki/Cognitive_bias |
| 6. | http://en.wikipedia.org/wiki/List_of_cognitive_biases |
| 7. | Tufte, Edward. The Visual Display of Quantitative Information. Graphics Press, 2001. |
| 8. | Few, Stephen. Show Me the Numbers. Analytics Press, 2004. |
| 9. | http://en.wikipedia.org/wiki/Chartjunk |
| 10. | Jameson, Daphe. “Narrative Discourse and Management Action.” The Journal of Business Communication 38, no. 4 (2001): 476–511. |
| 11. | Simmons, Annette. The Story Factor. Basic Books, 2006. |
| 12. | Heath, Chip and Heath, Dan. “Making Your Presentations Stick” (PDF). http://www.heathbrothers.com/resources/ |