Data-Driven and Action-Agile

While consulting with a large multinational corporation, my colleagues and I interviewed stakeholder groups to get insights into their challenges and opportunities related to analytics and optimization. Due to various process, resource, and infrastructure issues, one team shared how it usually took three-to-four months to get an update to the corporate website. Not good. Another business team confirmed the same issue but indicated it took up to six months. Then when I thought it could get no worse, the last manager we interviewed shared how a broken payment option in one of the company’s online stores was actually causing all of the items in the visitor’s shopping cart to be removed. Even with the severity of this problem, the web development team took nine months to fix it.

“Any powerful idea is absolutely fascinating and absolutely useless until we choose to use it.”

—Richard Bach