Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business > The Makings of an Action Hero > Endnotes

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1.	www.computerworld.com/s/article/103703/The_Elusive_Executive_Sponsor?taxonomyId=73&pageNumber=2
2.	http://econsultancy.com/us/reports/online-measurement-and-strategy-report

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Chapter 3. The Makings of an Action Hero > Endnotes