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Chapter 1. Wanamaker’s Quote Is Dead > Human Intervention Still Required

Human Intervention Still Required

“The human mind is our fundamental resource.”

John F. Kennedy

The good news is that technology is enabling the automation of mundane analytics tasks that marketers and analysts don’t mind giving up. New statistical models and processing power also help us to more easily sift through the ever-growing piles of data, enabling us to find new insights we couldn’t possibly find on our own.


  

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