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2. The New Influences in Search and Soci... > The Rise of Tastemakers on Facebook - Pg. 23

Chapter 2 The New Influences in Search and Social Media 23 movies to watch, even which doctors to see. All these recommendations will come from what Facebook has learned about you and your friends. The Rise of Tastemakers on Facebook Although Google is groping for that highly desirable social data, Facebook is bath- ing in it. Because Facebook knows so much about you and your friends already, it is experimenting with new ways of serving relevant information to you. Facebook says it's to create a better social experience, but it's also for the money. One of the most important innova- tions Facebook is working on right now is identifying who influences you the most. This intimate piece of informa- tion was not possible to determine algo- rithmically until this moment in history, when people do as much socializing online as they do in real life. Facebook is on the cusp of re-creating that age-old fashion archetype: the trendsetter. "Although Google is groping for that highly desirable social data, Facebook is bathing in it."