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6. Converting Social Media into Profits > The Principles of Selling Through Soc...

The Principles of Selling Through Social Media

After you have a product and a network of people to share that product with, how do you make money? The simplest answer: Learn how to sell.

Many people who are personable, charming, and even persuasive are not good salespeople. It is a subtle art to request that another person part with hard-earned money for something that you possess. It requires a certain level of confidence; for in effect, you aren’t just saying, “My product is worth it”; you are saying, “I am worth it.”

I have met many a salesperson at a cocktail party who has told me that the product or service he sells is quite useful and interesting, but I simply didn’t believe him. The conversation usually goes something like this:

Me: “So, what do you do?”


  

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