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7. The Possibilities of Social Data > Facebook and the Future of Social Data

Facebook and the Future of Social Data

The future possibilities of social data have a lot to do with the preferences of the handful of people who control the biggest social networks. If Google, Facebook, and Twitter—leaving aside all of the smaller companies collecting valuable data—decided to share all their data, we the consumers would be exposed to all the possibilities of social data much quicker. But there is currently an attitude of extreme competition between the three major companies playing in the social space, and none of them want to relent.

“Facebook shoulders most of the responsibility for the bottleneck of innovation in the social space, because it has many times more information than any other company and is not particularly dedicated to sharing it.”


  

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