About the Author Evan Bailyn is an Internet entrepreneur and author of Outsmarting Google: SEO Secrets to Winning New Business (Que Publishing, 2011, ISBN 9780789741035). Evan's web properties have been visited by more than 50 million people. After graduating from Columbia University in 2003, Evan taught himself about search engines, quickly discovering how to rank at the top of Google for any search term. He then established a network of education-related businesses, which he later sold. In January 2006, he founded Cartoon Doll Emporium, one of the largest children's websites in the world. The company received an investment from Allen & Co. one year later, and by 2010, the company was sold. Currently, Mr. Bailyn offers marketing services through his companies, First Page Sage and Good Media Co. Under his tutelage, clients have established the pre- dominant websites in their industries, become New York Times bestselling authors, and grown multimillion dollar product lines. His voice can be found on the social media pages of celebrities worldwide. Mr. Bailyn has been interviewed on ABC News and Fox News and featured in the New York Times , The Wall Street Journal , the New York Post , Crain's , Forbes, and Advertising Age .