Profiting from Real-Time Search: The Search and Sell Method

Embedded in all uses of real-time search, as in every marketing activity, is the goal of making money. Real-time search is an excellent way to ascertain leads, one by one, using targeted searches. All that is involved in doing so is coming up with a creative search that will yield potential customers for your business and then messaging those people in a casual way to propose your services. In the last chapter of my first book, Outsmarting Google, I gave the example of a wedding invitation designer using real-time search to find new clients by typing “I’m engaged” into the search box and then offering his wedding invitation services to every person who announced their engagement that day. I can attest to the fact that this method works, having done it for clients of widely differing professions. The oddest was probably the gynecologist for whom I located women who publicly announced that they were experiencing discomfort. I drew the line at the personal injury lawyer who asked me to find him victims of traffic accidents. Indeed, real-time search is a versatile marketing tool.