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Contents at a Glance

Contents at a Glance

Introduction

1 The Clash of the Internet Giants

2 The New Influences in Search and Social Media

3 Social and Contextual Discovery

4 Real-Time Search and the Culture of Status Updates

5 Where Social Meets Local

6 Converting Social Media into Profits

7 The Possibilities of Social Data

8 Dominating Facebook Ads

9 Outsmarting Everything Else

Index


  

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