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Outsmarting Social Media: Profiting in the Age of Friendship Marketing
Introduction
1 The Clash of the Internet Giants
2 The New Influences in Search and Social Media
3 Social and Contextual Discovery
4 Real-Time Search and the Culture of Status Updates
5 Where Social Meets Local
6 Converting Social Media into Profits
7 The Possibilities of Social Data
8 Dominating Facebook Ads
9 Outsmarting Everything Else
Index
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