Introduction

I am not an author by trade. I’m an entrepreneur. For that reason, this book does not contain any highfalutin academic theory or smart-sounding tech jargon. Instead, it contains real, effective strategies that have made me and my clients millions of dollars and can do the same for your business. Every word of this book is based on years of being in the trenches, analyzing the algorithms and executive decisions at companies like Google, Facebook, YouTube, and Twitter. If used properly, this book can propel a person to the same level of knowledge as someone who eats, breathes, and sleeps social media. A truly creative mind can turn the information in this book into worldwide recognition for their brand.

Most companies that I’ve worked with have come to me with the same issue: They don’t understand how to use social media. Well, using social media is fairly easy. You just need to have a genuine message for the world and start interesting conversations with your fans or followers. A greater challenge is building an audience. These same businesses, who have had tremendous exposure in the press, have never communicated with their customers directly. After working with my company, they were able to find the hundreds of thousands of people who would have loved to speak with them but didn’t know they could. And better yet, they connected with new customers who noticed the attention they were getting and wanted to learn more about them. That’s th....