Social Platforms

There are hundreds if not thousands of social media platforms and tools. Some are well-known, and some cater to a very small niche audience. Which you use depends on your audience and what you are trying to accomplish. The following are some examples you can use categorized by how you intend to use them. This will help you narrow down your search based on your trade show engagement strategy.

Communication Platforms

Consider a communication platform when you want to have a conversation with your customers. You can let them know what’s going on at the trade show and what is taking place in your booth, as well as get their feedback. Communication platforms are often what people think of first when they think of social media.

You might already be using some of these type of communication platforms: blogs, microblogging sites (Twitter, Posterous, Tumblr, and so on), location-based social networks (Foursquare, Facebook Places, Gowalla, and so on), event-based social networks (Eventful, Meetup, Yelp, and so on), information aggregators (RSS feed readers, iGoogle, and so on), and online advocacy and social-based networking (Facebook, Yammer, XING, Google+, LinkedIn, Plaxo, and so on).