How Do You Create Different Messages?

Let’s say you plan on tweeting about relevant sessions to your community on Twitter. You also plan on summarizing the sessions on your company blog. You know that several LinkedIn groups your company participates in would also find the content relevant. Some members of your community will be attending the trade show, and some will not. Others have never even heard of this event but might become interested in attending. Here are some examples of how you can tailor messages to each different audience in your community.

Tweet for those who are attending:

Attending Widget 2011 #widget11 and struggling w/procurement? Be sure to check out Session 142 on Monday http://bit.ly/a2lT1K*–Booth1473

*Here you are linking to a session description on the show website