Personal Connections

One of the benefits of email and social media is that they allow us to reach a broad audience with one push of a button at a very low cost. One of the downsides of email and social media, however, is that they allow us to reach a broad audience with one push of a button at a very low cost. We can get very lazy and begin talking at our audience and trying to make our message be all things to all people. Even by creating messages with a specific audience in mind, we are missing out on the value of the personal touch.

Many social media platforms provide the option to message individual users. The whole world might see the message, but if you are addressing one person specifically, he is likely to take more notice of the message.