Instructions for the Virtual Event

Live streaming your in-booth product launch or presentation can extend your audience beyond those attending the show and open it up to the entire world—but only if they know how to get there, how to get there on time, and what to do once they get there. We cover in detail in Part III, “On With the Show,” how to live stream your booth activities, but here we cover what you need to do pre-show to ensure you can get the most online participants for your virtual event.

How many times have you signed up for a virtual event, such as a webinar, months in advance, only for the day of the webinar to arrive and you’re left trying to find that two-month-old confirmation message for the instructions or link to log in? You’ve searched under the company name that is sponsoring the webinar with no luck. You finally find it from a generic info account of the platform provider in your junk mailbox.