Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era > 12. Respect and Anticipate Community and Competition > Endnote

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1. Kevin Coyne and John Horn, “How Companies Respond to Competitors: A McKinsey Global Survey,” McKinsey Quarterly, May 2008, https://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_companies_respond_to_competitors_2146.

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