Taking It One Step at a Time

Looking at all the options you’re responsible for sifting through, it’s easy to get overwhelmed. Where do you start? How will you staff? Where do you get the resources?

The answer to all these questions is not all at once. People crawl before they walk. Then they run. And then they grow up, navigate high school, and further their education for their chosen path in life. It takes time.

The marketing round can be looked at the same way.

Crawl

More than likely you already have a digital monitoring and listening program in place. If you don’t, buy a social media book (such as Groundswell or Social Media ROI) and set one up. You can’t create the marketing-round plan or begin to execute without this very important competitive intelligence.