Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.
- Create BookmarkCreate Bookmark
- Create Note or TagCreate Note or Tag
- DownloadDownload
- PrintPrint
7. The Groundswell Approach > Exercises
Exercises
Monitoring Program
If the marketing round doesn’t already have a monitoring program in place, that is the first step to your groundswell approach. There are many ways you can begin, using free tools that will give you enough information to make informed decisions.
• Google Alerts remains the most effective free way to monitor the conversations. Because it monitors the entire Web—Web sites, blogs, social networks, comments, and more—and delivers everything to you in one daily email, it’s the best overall tool.
• Twitter search (search.twitter.com) is a free way to monitor what is (or is not) being said on Twitter.
• Using a Twitter desktop application (TweetDeck, HootSuite, MarketMeSuite, and so on) allows you to create searches on any of the social networks and have a column that brings results directly to you, when you have the app open. Some of the apps are free, whereas others charge for certain types of results.
