Marketing in the Round

Copyright © 2012 by Gini Dietrich and Geoff Livingston

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-07897-4917-8
ISBN-10: 0-7897-4917-3

Library of Congress Cataloging-in-Publication Data

Dietrich, Gini.
  Marketing in the round : how to develop an integrated marketing
campaign in the digital era / Gini Dietrich, Geoff Livingston.
      p. cm.
  Includes index.
  ISBN 978-0-7897-4917-8
1. Marketing. 2. Internet marketing. 3. Social media. 4. Mass
media--Technological innovations. I. Livingston, Geoff. II. Title.
  HF5415.D4882 2012
  658.8’72--dc23
                                                    2012006846