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1. Surviving Difficult Economic Times fo... > The Small Town Rule: Plan for Zero

The Small Town Rule: Plan for Zero

Farmers plan for years when the harvest is zero because of drought or another natural disaster. Businesses plan for months when income may be zero following economic hard times or a business disaster, like a fire or flood. Small towns plan for times when growth is zero because of the loss of a key employer or natural disaster. Planning for zero is the small town answer to knowing that disaster is possible. There are three ways to get ready for those zero times: question assumptions, know the seasons and cycles, and invest for the long term.

Question Assumptions

Few disasters are completely unpredictable, whether natural or manmade. What stops people from preparing for or preventing disaster is the set of assumptions that underlie a “business as usual” mindset. To survive economic turmoil and natural disasters, rural entrepreneurs have learned to question assumptions that may be common in other businesses.


  

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