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Afterword: The Small Town Rules > The Change in the Economy

The Change in the Economy

There are big parallels in the national economic transition and the transitions in the rural economy over the last 100 years. Small towns have dealt with limited resources, tight lending, and scarce jobs for a long time now.

Rule 1: Plan for zero. There will be tough years ahead

The corollaries:

1. Question assumptions. Believing the prevailing view can be deadly. No matter how stable the current situation seems to be, change can happen. This is often the hardest rule to follow, because business people are too close to their own assumptions to see what they are.

2. Know there are seasons and cycles, and plan ahead. Know the planting times and the harvesting times. Expect there to be a winter dead time in every type of business.


  

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