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Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

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Contents

Table of Contents

Why Learn From Small Towns? What Business People Are Saying...

Table of Contents

About the Authors

Acknowledgments

We Want to Hear from You!

Reader Services

1. Surviving Difficult Economic Times for the Big and Small

Powerhouse Small Town Brands

2. The New Normal: Profiting When Resources Are Limited

Powerhouse Small Town Brands

3. Adapting to the New Economic Realities of Self-Reliance

Powerhouse Small Town Brands

4. Adapting to the “Anywhere, Anywhen” Business World

Powerhouse Small Town Brands

5. Forget Advertising: Learn Customer-Driven Communication

Powerhouse Small Town Brands

6. How Big Brands and Small Businesses Are Thinking and Acting Small

Powerhouse Small Town Brands

7. Going Local, Even When You Are Big

A. Resources for Implementing the Small Town Rules

B. Business Ideas Inspired by the Small Town Rules

Afterword: The Small Town Rules

URL

Help

Small Town Rules

How Big Brands and Small Businesses Can Prosper in a Connected Economy

Barry J. Moltz
Becky McCray

800 East 96th Street,
Indianapolis, Indiana 46240 USA

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