2. New Practice #2: The Internal Collaboration Generator

By nature, PR professionals pride themselves on better communication. You want your programs to be more effective, which means efficiencies in strategic planning, daily PR activities, and overall communications with stakeholders. However, what’s applied for external communications is not always the case inside of your own four walls. With technology at your fingertips, you shouldn’t wait to be tasked with the role to find better ways to communicate with your team. Being in public relations means you’re always looking for enhanced ways to connect for your clients or externally for your own brands—it’s in your DNA. Now it’s time to bring the same approach to the inside of the organization.