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5. New Practice #5: The Pre-Crisis Doctor > Your Target Media (Old and New)

Your Target Media (Old and New)

Before an issue escalates, you must identify and prioritize those influencers who you will alert at the onset of a crisis. Crisis managers were skilled at pinpointing the priority media, and today we include bloggers as powerful influencers during a crisis situation. One key reason to build strong relationships with the media is when a crisis strikes, you have an outlet to tell your company’s side of the story. As you build relationships with journalists, they turn to you for information and commentary. If you have been a good resource and journalists can rely on you for quick, accurate information, then they will not hesitate to reach out to you when a situation escalates. Here’s where the relationship building skills pay off.


  

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