What Is the Responsibility of the PR Influencer and the Change Agent?

When you think about influence, there are so many different definitions and calculations. No one has said there’s a right way and a wrong way to view or build influence. And no single organization has come out with the only “influence” calculation as an exact science. Studies are published every year on influence, and to some, it appears to be a game of numbers, from influencer rank to their reach and resonance. But if you dissect influence, certain characteristics are present that register high on a peer’s “value scale.”

As a PR influencer, your responsibility begins with moving away from the numbers, for the moment, and focusing on the characteristics to “create” influence. Do you think it’s possible for an ordinary or average PR person to cultivate certain characteristics and become noticed, appreciated, and recognized? Can this individual be regarded as someone with influence?