Entire Site
Free Trial
Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.
- Create BookmarkCreate Bookmark
- Create Note or TagCreate Note or Tag
- PrintPrint
Contents
Contents
Introduction When Social Media Meets PR, Communication Unites with Technology
Chapter 1 PR Practice #1: The PR Policymaker
Chapter 2 New Practice #2: The Internal Collaboration Generator
Chapter 3 New Practice #3: The PR Technology Tester
Chapter 4 New Practice #4: The Communications (COMMS) Organizer
Chapter 5 New Practice #5: The Pre-Crisis Doctor
Chapter 6 New Practice #6: The Relationship Analyzer
Chapter 7 New Practice #7: The Reputation Task Force Member
Chapter 8 New Practice #8: The Master of the Metrics
Chapter 9 Using Your New PR Practices to Become an Influencer and Change Agent
Chapter 10 The Future of PR and Social Media
