Sharing Your Email

As we wrap up today’s introduction to anatomy class, let’s discuss one last component often included to finish off the email. Moving down the body of the message, you often find social sharing and social connection options, as shown in Figure 4.8 (#6). Including these links (or buttons or icons) can be a great way to expand the reach of your message and encourage your email marketing subscribers to follow you or your company on your social networks. We think this is so important that we’ve dedicated an entire part of the book to it—see Part IV, “Batman (Email Marketing) and Robin (Social Media).”

Figure 4.8. Adding social sharing and connection elements (#6) to your emails makes it easier to grow your list and increase the reach (more views) of your email.