Conversation Index

As mentioned throughout this book, conversations are pervasive in the Social Web and serve as its ever-expanding foundation. Conversations can take the form of videos, podcasts, bookmarks, blog posts and comments, tweets, pictures, reviews, meetups and events, news or story aggregation, and so on.

A conversation index indicates your placement, status, ranking, perception, and participation in the Social Media sphere. By tracking conversations based on keywords, you can measure their frequency, tonality, and locations, and create a measurable baseline with which to compare all future activity.