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Chapter 7. Blogger Relations

At this point, you should be feeling more comfortable with the PR changes that we’ve discussed, and we hope much of this is becoming clearer to you. We’re working together to help you not only put the public back in Public Relations, but also to inject personalized relations into your PR practice.

As a communications professional, you should naturally engage in dialogue and embrace the notion that conversations will lead to information sharing, peer-to-peer exchanges, and better relationships. Unfortunately, a significant percentage of people (whether bloggers, reporters, or analysts) still think that PR professionals are merely spin artists who focus on pitching, blasting, and cranking out poorly written news releases. We recognize the criticism, and we’re on the road to change this perception. Contacting people without caring or knowing about their interests and passions, or without knowing what you’re talking about or why it should matter to your contacts, should be the furthest thing from your mind. Whether you grew up with PR 1.0 or you’re just starting out in PR today, you want to be on the right path to great conversations. The exposure of a few “bad apples” has led to the negative perception of the practice.


  

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