Table of Contents

Download Safari Books Online apps: Apple iOS | Android

Entire Site

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

This Book

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Search

Contents

Praise for Putting the Public Back in Public Relations

Preface: The Socialization of Media and PR 2.0

Acknowledgments

About the Authors

Introduction: Social Media = The Reinvention of Public Relations

Pt. I. The True Value of New PR

Pt. II. Facilitating Conversations: New Tools and Techniques

Pt. III. Participating in Social Media

Pt. IV. PR 2.0: A Promising Future

Ch. 15. Community Managers and Customer Service 2.0

Ch. 16. Socialization of Communication and Service

Ch. 17. The Rules for Breaking News

Ch. 18. A New Guide to Metrics

Pt. V. Convergence

Appx. A. The SEC and the Importance of Recognizing Corporate Blogs as Public Disclosure

Appx. B. It’s Alive!

URL

Help

Part IV: PR 2.0: A Promising Future

Chapter 15 Community Managers and Customer Service 2.0

Chapter 16 Socialization of Communication and Service

Chapter 17 The Rules for Breaking News

Chapter 18 A New Guide to Metrics

You are currently reading a PREVIEW of this book.

Get instant access to over
$1 million worth of books and videos.

Start a Free Trial