Be Part of the (R)evolution

News releases today are more than just text, buzzwords, and spin. They come in various flavors and serve different purposes. We believe well-written news releases are far from dead. When developed strategically, their opportunities, appeal, and benefits are only expanding in conjunction with the groups of various influencers and consumers who rely on them for relevant information.

According to Outsell, Inc., in November 2006, 51 percent of information technologists sourced their news from releases found on Yahoo! or Google News instead of from traditional trade journals. Although this might be expected in the technology industries, we can assure you that this statistic is probably equally significant across a variety of major industries. This means that news releases are no longer limited to journalists, bloggers, and analysts; they are now also read directly by customers to help them make important decisions. People are now relying on news releases as a direct source of information, so let’s take this opportunity to tell the story that matters to them. We need to deconstruct 100 years of tradition and rebuild something that will actually work in today’s attention economy.