Chapter 6. Pulling Repeat Visitors with Onsite Marketing Techniques

In This Chapter

• Enhancing marketing value with updated content

• Creating communities online

• Trumpeting your accomplishments

• Luring visitors with freebies and fun

• Letting others do the talking

• Marketing the viral way

Have you heard the phrase “Marketing is only part of a business, but all of a business is marketing”? If you look at an organizational chart, you might point to little boxes labeled Sales and Advertising and say, “That's our marketing department.” But what about the way a receptionist answers the phone? The appearance of the repair technician who visits a customer's office? The cleanliness of your store? The freshness of your products?