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Part III: Exploring Online Marketing Basics > Marketing with Online Buzz

Chapter 7. Marketing with Online Buzz

In This Chapter

  • Becoming a guerrilla marketer

  • Gabbing in chat rooms

  • Blabbing on a blog

  • Socializing on sites

  • Proposing to the press

  • Powering inbound links

Chapter 6 covers community‐building techniques deployed on your site to encourage repeat visits and/or extend visit time. This chapter covers similar techniques but leverages other resources on the Web instead. Think of it as online jujitsu.


  

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