Chapter 9. Staying Ahead of the Online Marketing Wave

In This Chapter

• Coordinating offline marketing

• Planning a site launch

• Arranging online events

• Selling internationally

• Building an affiliate network

• Rewarding loyal customers

Are you trying to integrate your Web site with a brick‐and‐mortar presence? Do you need to establish awareness of your business within your local community? Interested in exporting to Europe or Asia? Or perhaps you're looking for affiliates to refer customers to your Web site, or you're interested in matching your competition with a loyalty program that encourages repeat purchases.