Finding Google‐qualified inbound links

Start your search for inbound links with Google, as described in Chapter 7. Type link:http://www.sitedomain.com in the search box for competitors' sites and for sites that appear at the top of Google results on shared search terms. As you go through the list, target those with a PageRank of 5 or over for your requests.

Not all Web developers have the skills or staff to handle SEO or to manage a custom, inbound link campaign for good Google ranking. If this is too time consuming to handle inhouse, look for an SEO company to assist.