Understanding What Your Site Must Accomplish

A business site has to succeed on multiple levels to pull a prospect or visitor into your marketing orbit. Without initial curb appeal, your site doesn't have a chance to establish itself in visitors' minds. Without strong content, visitors don't have a reason to stay on your site long enough to find out what you have to offer and how wonderful you are. And without a reason to return, visitors might never establish enough confidence to purchase your goods or services. Chapter 4 covers design in greater detail, but the following quick introduction helps.