Tell a Friend

The simplest of all viral marketing techniques, Tell a Friend, lets a Web visitor e‐mail a friend or colleague a link to your site with a personal note of recommendation. Your developer can install free script (see Chapter 6) to handle this function. Be sure to include a link to Tell a Friend in your navigation so that visitors can quickly recommend your site, your products, or your services to someone they know is likely to be in the market for them. There's nothing like word of mouth!