Chapter 12. Week 5: Social Interactions

Chapters 4 through 8 were about getting your house in order, about preparing to get the most while avoiding the worst from the Social Web. In Chapter 9, "Social Platforms," I presented personal and business networks along with white-label services through which you can build your own social spaces and applications. In Chapter 10, "Social Content: Multimedia," and Chapter 11, "Reviews, Ratings, and Recommendations," I presented the content that people create on the Social Web, content ranging from casual, short-burst conversations on Twitter and personal reflections like ratings and recommendations to more thoughtful blogs, reviews, conversations, and multimedia.

You can think of these as the nouns of the Social Web, the people, places, and things of interest to those who posted them and as well to those who commented on them and shared them with friends. This chapter is about the verbs, the connective threads that tell you what's happening.

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