Chapter 15: Testing Techniques That Will Increase Profits

Testing is an essential component when optimizing any AdWords account. You should test both ad copy and landing pages to see what combinations improve the effectiveness of your account.

In this chapter, we will walk through not just how to test ad copy, but also different types of ads for you to test. We will examine how to test landing pages, offer ideas for where to send traffic, and lay out different types of landing pages that can increase conversion rates.

Finally, we will show how to test ad copy and landing pages in conjunction with each other. Profit per impression is a metric that will let you find the most profitable combination of ad copy and landing pages that you should use in your AdWords account.